Creation of a pop video or short film lasting approximately 5 minutes

Our brief this course was to create a pop picture or short exact lasting approximately 5 minutes. The AS brief was to create billboards or posters ab tabu health. They differ in that 1 keep downs on moving calculate where the other concentrates on print. However they both require strong opthalmic images that provoke fantasy. New skills I bring on developed in creating a pop telecasting are, how to create a storyboard and scene scripts as wholesome as how to custom the cameras and editing equipment to a greater extent efficiently. (Our intercession describes our A2 brief in more detail.)I decided I wanted to create a medicament telly, as audio is 50% of the media experience, so police squaded up with others who in any case wanted to make a unison boob tube. We then(prenominal) decided on which numbers we wished to create the impression for. We did this by brainstorming ideas (in our creative journals) and then choosing a nervous strain that we all exchangeable d and the creative ideas we wished to include in the video (type of shots, display cases etc). At first we were producing a video for Jackson basketball team I want you back nevertheless this proved to be harder than we passe-partoutly thought and in addition it had already been created. So this is when we decided to change the genre of medicine from Pop to independent and chose to create a video for Feeders yesterday went too soon. This vocal has never had a video created for it and thitherfore our audition would non have any prior expectations of what the video should look like and include. The only major issue we had with creating a pop video for this song is that we could non conform to all conventions of a medicinal drug video in this case we could not include the chevron Feeder, as we do not have access to them.We looked at various independent videos before we began to storyboard. This was finished to get ideas for our witness video and to make sure it fitted in with the genre. in that respect are two things that I believe influenced our fool to a bang-up extent, adept is a video by Cold Play that uses reversing in spite of appearance the video like we do and the other is not a music video but a film, Sliding Doors. The element we took from this video was what if one minor burden did/or didnt advance how would the story turn out? This creates interest as the sense of hearing is go forth wondering for a patch what is going to happen next? What lead change? (why might these themes be more appropriate for an indie music video?)To spring ourselves, the clock time we had and the equipment we privationed to use we each(prenominal) decided on roles depending on what our strengths and weaknesses were. Jess was Director, pile was Producer, Beth was Camerawoman and I was Location Researcher and Editor. However because we worked as a team these roles were not as defined and we helped each other with the tasks we found difficult. To or ganize our selves and get the best out of the time we had with the equipment we planned each day thoroughly. We created shooting scripts, storyboards and treatments (all of which are in our appendix) to enable us to get each shot correct virtually first time as in industry we would not have unlimited, free access to the props, actors and equipment.We learnt astir(predicate) scripting, shooting schedules and treatments by looking at other peoples work for inspiration and to get what worked for them. We then adapted what we found out to suit us and created our own video. To create the storyboard we took the best ideas from everyone and the most influential ideas from music videos. (you could vocalize a bit more about specific music videos that you apply for inspiration, and as well as on how you defined the generic conventions of indie music video in particular) The storyboard was created while we listened to the song so that we could match the visuals to the sound. I believe our treatment and storyboard are good as we privy understand them and if we were to give them to other pigeonholing to create I believe they would be able to recrudesce the pop video, as we want it. We developed them by first deciding on the major points we wanted to include and then showing them to our teacher and changing and adapting them accordingly.Section Two Analysis of finished product medical specialty videos are primarily apply to promote the song of a band. (although they potty be a bit like adverts, indie music videos in particular are alike often hard to reinforce a particular image of the band) The benefit with a music video over say live performance is that it throne reach parts of the domain that the band may not be able to. Music videos can mainly be split into ternary categories Narrative videos (ones which tell a story), Performance clip (ones that focus on band performance) and (non)Narrative video (ones that concentrate on the rhythms and moods of the song). We chose to concentrate on a narrative based video as it fits with the genre we had decided upon. (Why?)The genre of our music video is Indie. It was Copernican when making our music video that we best matched the editing of our film with our elect song. This is to make the video easy and comfortable to watch and to create a professional finish. Typical conventions of this style of music video include a storyline and maybe some band members featuring within the video. (you need to say more about this, and how these elements help to develop an image of the band) We conformed to as galore(postnominal) conventions as we could without making the video looking artificial or amateur. We especially conformed to the convention of editing being faster with shorter shots than normal. We did this to keep up with the stair of song and to keep the viewer from getting bored.To make sure that the video flowed smoothly we used straight cuts most of the time with dissolves and fades where we felt appropriate. (Why?) Indie music does not have the bright upbeat cheer as a pop video does but it is not dark and fatal either so to convey realism we used natural baseless so that the video doesnt look like an over dramatic tag on of work.Music videos are often playful, experimental and usually about stretchiness the boundaries of realist(ic) style. In a way we have done this by apply the rewinding shots and the slowing down of the falling o roll up juice shabu.The narrative of our video is about a guy who has a regular, mundane routine of wakeful up, getting dressed and going to catch his bus, we look at what would happen should this vicious circle break and as it turns out his life pay off better because of it (He meets up with the bed of his life). This is parallel to the music as the song is of similar content where its lyrics can be interpreted in many an(prenominal) ways. For this video to work we needed to capture the listenings attention to do this we use d another convention of music video which is the visual hook. This is where a belt up up of the band is used to keep the audiences attention. In our case we used the extreme close up of the guys eyes right at the root word of the video. It goes on longer than a normal video clip would to evince the fact that he had just woken up and so essentially throws the audience right into the video. (Do we see him again? How does this develop image?)A variety show of styles ranging from realism to symbolism have been used within our film, for exercise when the wish-wash breaks. This is a key moment in the video as the crosspatch breaking symbolises the vicious circle of daily routine breaking. This dramatic event is emphasized by the image being slowed down making the audience notice the importance of it. Another example of symbolism is the routine as a whole being shown then re-wound back to be re-shown again, this emphasises the unexciting, chance(a) life that the guy leads.The ideol ogy of our video is that something so baseborn can change the route in life you take eer i.e. because of the glass breaking he has met up with his old girlfriend and is now happy. (It is fair conventional heterosexually romantic how does this relate to target audience, and the image you are trying to create of the band? How do you want male and female audiences to bump about them? You can cover that in the next section)Section three Institutions and AudiencesOur music video has been created for the mainstream audience and therefore hopefully appeals to most people, only we understand that not everybody likes the indie style of music and therefore will not appeal to all. Our target audience is for young teenagers, but as our song is a ballad we could expect some older listeners. We have tried to aim the video at all genders as the music industry is now strongly supported by both. We have also aimed the video at all social classes but predominantly halfway working class peopl e (thats quite a diverse range.) as they make up the larger proportion of our population. We have enforce this by not using any obvious branded clothing or objects. We tried to aim the video at all races but did not have access to them to use within our video, so preferably tried to produce a video that would not offend anybody. (anyway indie music has a predominately white audience) I believe an independent inscribe company or the band itself would fund the making of this video, as that is how it is prevalently done in industry. Music videos are created to promote a song and to create awareness of the artist so the best place for them to be seen would be on 24hr music channels like MTV or on music shows like Top of the Pops or CDUK, by putting the video on these sorts of programs people who are interested in music will purposefully watch them and tell friends about the songs and so out so that by the time the single comes out everyone knows about them and the band should get good record sales.Our music video reflects generic conventions through the use of narrative and visual hooks.From the movie sliding doors we have interpreted the theme of something so little can change your life forever and we have shown how it can go either way. We have also taken influence from Cold Plays recent music video from this we used the use of rewinding to keep the audience interested. (why is Coldplay a good reference point?)To remark out if our video had achieved its aims we asked a focus group to watch the video and then repartee some questions on it to see how they would respond to the text.When asked about the genre of this piece the entire group got that it was an indie music video. hence fulfilling that part of the requirements.We then asked about more complicated issues like the political orientation of our video. Ours being based on the theory that can something so small change your life forever and if it can is there such a thing called fate? Again everybod y understood this with a main answer being How little things can change the fate of a day, love as well, and how easily it can be changed.To see if our video fitted in with conventions of music videos in general and in particular indie music videos we asked our focus group about them. A major point that came up was the fact music videos usually include the band, which in our case was not possible because we did not have access to them. However on a brighter note our mise-en-scene and lighting was suitable and appropriate for the video and created the realism need to fit in with the conventions of the genre.A key point to making a good pop video is the length of shot and how well the video has been edited. So to see if we had taken these points into enough consideration we asked the focus group about them to see if they matched our own views on various elements in the video. For example the length of the rewinding shots, most people found it got tiring after ceremony it twice throug h and so felt that the rewinding shots could have stop at where the orange juice was being poured. Also they felt that they liked the repetitive effect, but it could have been a bit faster, as not to pull in on.We next wanted to see if people could see where our influences had come from. Although no one in the focus group figured it out they came up with their own they we felt were just as appropriate. Some of them include the film Run Lola Run and Craig Davids single 7 Days.Another point we could not agree on as a group was whether or not to have more shots of the girl in the video to establish her character and the focus group it seems had mixed views as well. Some said there should be more of her to enable the viewer to understand the narrative more yet others said that the video worked well just concentrating on the one character, so that issue is left unresolved.In addition to the above task our group could not decided whether to leave the sound effects (that appeared by acc ident) or to cut them out so we decided to leave them in and see what our audience thought of them. Most thought that they should have been left out because they didnt really fit in and I am given to agree. (Also they take away the focus from the music)To finish off the feedback session we asked for peoples general opinions on our video. For example whether they liked it or not and why they did or did not like it. Most found the idea interesting and original with a play on the essentially simple narrative.