Scenario Analysis Essay Example | Topics and Well Written Essays - 1000 words - 1

Scenario Analysis - Essay ExampleIn this statistical distribution plan, the major focus in how CBs products are to reach the intended customers. In order to be able to sell products to customers, the first portentous factor that CB ought to fill doing is carrying out a market research. Market research helps in providing the partnership with nurture about the customer what the customer normally purchases and where the customer does the purchase (Debelak, 2005). For CB to also successfully reach its customers it must(prenominal) also determine how their product will reach the intended customer. Additionally, the political party must have the cognition on whoever will be involved in the product delivery process right from the companys warehouse to the consumer. This is what is called the distribution channel or chain. Therefore, defining distribution channel and the role that the company plays in distribution process are some of the signifi bungholet components of CBs marketing p lan. Moreover, through analyzing the distribution channels and evaluating them to the resources of the company, it is possible to determine which distribution alternative is best for the company.This is one of the distribution alternatives that CB can consider using. Direct selling is a form of product distribution whereby the producer directly sells the product to the customer. unitary of the oldest direct selling forms is peddling however, currently there are modern forms of direct selling, which include party plan sales, personal contact arrangements, one-on-one demonstrations, and internet sales (Debelak, 2005). Therefore direct selling can also be defined as the direct personal demonstration, presentation, and products sale to customers, usually at their places of convenience. Since CB is a company that makes sales to various companies worldwide, it needs to consider direct selling.One compelling reason for this is the continue that was recently revealed by the World Federati on of Direct Selling Associations (WFDSA). The